Tuesday, August 10, 2010

Michelle's Vacation Nets $25 Million for Spanish Media

The fallout from Michelle Obama's Excellent Spanish Adventure continues. This time, we have news that the trip provided something of a stimulus to the Spanish media:
"Kantar Media's survey analyzed the impact and value in euros of the 'Michelle effect' on the press, radio and television. The visit had more coverage in print news, 777 articles, followed by television spots, 346, and finally radio spots, 300. In economic terms, the trip resulted in the greatest returns for television: $13.8 million; then newspapers: $6.10 million; and finally for radio stations: $5.52.

Source: WorldMeets.us
Don't you think the struggling US media could've used some of that stimulus?